SKYCITY BREAKERS
Background
The SKYCITY Breakers are our premiere professional basketball team, competing in the Australian Basketball League. They joined the league in 2003 and play at both North Shore Events Centre and Vector Arena. They are one of only 2 clubs outside of Australia that play in the league.
Challenges
To create a more professional ‘game day’ look that could be utilised at both their venues, and would provide better exposure for both the club and its sponsors. Our solution needed to deliver:
– multiple branded touch points
– commercial opportunities for sponsorship signage
– significant Breakers branding to ensure media coverage and fan recognition
The Solution
A mixture of courtside, off court and corporate sponsorship products.
– Courtside included Removable Floor Decals which provided the right amount of surface slip for players. Sponsorship Walls and Endzone Signage
– Off Court products included Player Banners, Lobby Signs and Flags.
– Corporate Sponsorship & Hospitality included Branded Bar Leaners, Crowd Barriers, Seat Backs and Branded Table Cloths.
