For over 50 years, Top Shop has been a well know brand, a style setter and star of many girls wardrobes. The famous Oxford Circus branch, is a flagship store for cool girls, whether they’re holidaying in London or living in the capital. So when Top Shop announced they were coming to NZ there was no better place to create their store than Queen Street.
The store in Queen Street was to replicate the Oxford Circus branch. They needed it be hip and trendy and be able to show off their clothing with in-store graphics that grabbed attention and inspired sales. They needed to be able to transform the look and feel of the store from one season to another, quickly and cost effectively. And the graphics needed to be perfect, just like their clothes.
The solution was to create a number of huge in-store lightbox displays. These were custom made and were placed all around the store. Some of the displays were of normal size which consist of – 1400 x 2400 as well as 1m x 1m panels. The lightbox displays are cost effective and the images can be changed out regularly with the seasons. The change of image is easy to do and can be installed by their own staff keeping costs down but enabling the graphics to make maximum impact.